The popularity of natural raw elderberry will rise significantly in 2022
Market dynamics
At the beginning of 2022, some countries and regions around the world are still under the shroud of COVID-19, the sales of natural healthcare products are also increasing, and the entire industry is ushering in a period of rapid development. Recently, market research firm FMCG Gurus released a report titled "Top 10 Central Raw Materials", which highlights the sales, popularity, and new product development of some natural raw materials in the coming year. Elderberry's ranking will rise significantly.
Among the many healthcare raw materials, elderberry has become one of the hottest ingredients in the past two years, which is rich in flavonoids. As a raw material that has been used for a long time in the direction of healthcare, it is well known and trusted by consumers for its natural and remarkable effects.
Earlier data from SPINS showed that for the 52 weeks ended November 29, 2020, elderberry sales in the mainstream supplement channel in the United States increased by 168.9% to $265.8 million, and sales in the natural supplement channel in the United States increased by 71.6%. % to $53 million. In the European and American markets, the popularity of elderberry is the most obvious during the flu season. Improving immunity is its main advantage, but this is not the only health advantage. It also has significant effects on enhancing heart health, anti-oxidation, and skin health.
Application prospect
Elderberry extract can be used not only as a dietary supplement raw material but also in food and beverages. In order to meet the preferences of consumers, product forms containing elderberry extract are showing a trend of diversification, including drinks, gummies, granules, drops, etc., to provide different applications and customer experiences.
